The research of strategic alliance after wireless TV enters the digital industry- The case of FTV.

碩士 === 國立中山大學 === 傳播管理研究所 === 95 === In the digital industry, FTV mainly develops three kinds of business: digital TV, network and cell phone. In the aspect of digital TV, there are “Follow Me TV” and “Fly Vision”; in the aspect of network, there are “Online TV” and “FTV-beauty.com” e-commerce websi...

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Bibliographic Details
Main Authors: Lien-hsien LU, 呂鎌顯
Other Authors: 李雅靖
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/gqqxwy