The factors of Taiwan media industry''s organizational change.

• Main Authors: Chi-en Lee, 李謙
• Other Authors: Lee, Ya-Ching
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/d2zctq

碩士 === 國立中山大學 === 傳播管理研究所 === 95 === Topic of the organizational change, the target who the scholar has studied all the time, under the environment of keen competition, enterprises are with the adjustment of the management tactics, encourage sharing and innovating, set up key ability in order to seek survival again. This research carries on the positive research to the media industry industry person of Taiwan. Probe into knowledge sharing, encourages innovations, market pressure, the intensity of environmental change degree, competition and impact on organizational change of dynamic ability. The result of study shows: knowledge share and is it have a apparent one to influence to Taiwan organizational change, media of industry to innovate, show the organization inclining to share knowledge and encourage innovations, will influence the media of Taiwan to organize to emerge to improve; market pressure have a apparent one to influence to Taiwan organizational change, media of industry, show if there are specific trends to some technology on the market that the media organization of Taiwan is in, will influence the media of Taiwan to organize this of adopting to depend on new technology; dynamic competition have a apparent one to influence to Taiwan organizational change, media of industry, it is violent in the environmental change that the media organization of Taiwan is in to show, the competition is high in intensity, it influences the media of Taiwan to organize to emerge to improve to know.