A Study of the Application of Triangular Marketing Strategies of Service Industry to Market Universities:A Case Study of National Sun Yat-Sen University,Taiwan
碩士 === 國立中山大學 === 教育研究所 === 95 === The purposes of this study, taking National Sun Yat-Sen University(NSYSU)as an example, are to understand the current status of external marketing, internal marketing and interactive marketing endeavors and also to analyze the perceptive difference in different bac...
Main Authors: | Yu-Ting Chiu, 邱毓婷 |
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Other Authors: | Tsing Hua Tsai |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/84x9c5 |
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