On the Quality and Online user’s Satisfaction with Carnews .com.tw via the e-Service Quality Model

• Main Authors: Yun-Hsuan Lee, 李蘊萱
• Other Authors: Pin-Yang Liu
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/97j5kj

碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === Enterprises have to think about how to let their customers trade on their websites to gain profits. Therefore， good electronic service quality is even more important to the customers now， this research is trying to explore the standard of electronic service quality . According to what Zeithaml et al. (2002) proposed as “e-SQ model，” we set up the "e-SQ model” of the website of Carnews.com.tw， and bring up five dimensions as “efficiency and reliability，” “fulfillment and compensation，” “contact and responsiveness ，” “privacy，” and “system availability，” to prove the proposition that “Information Gap，” and “Fulfillment Gap” do exist during the process of e-service quality delivery， especially among the manager， and the online-user. Through the method of interview and e-questionnaire， we confirm these propositions successfully. The Carnews.com.tw can enhance service quality by improving the listed five dimensions. This study proposes certain suggestions from the dimensions of “efficiency and reliability，” “fulfillment and compensation，” “contact and responsiveness，” and “privacy，” in order to bridge the gap between the manager and online-user. Moreover， this thesis hopes to benefit the exercise and service quality of Carnews website and online-user’s satisfaction. The performance of service and customer satisfaction is not significantly affected by “expectation of service，” however， online-user’s perceived “performance of service” and “gap between expectation and performance” has significant impact on customer satisfaction. Furthermore， the performance of service has greater power to interpret the variation of customer satisfaction. Finally， we hope to provide suggestions to the enterprises in this field or the ones that want to participate in to upgrade their electronic service quality and gain profits. Besides， from the perspective of management， this research also hopes that through the questionnaire， managers of the E-commerce can understand more about the way of the customers use to evaluate electronic service.