The effect of back stage information in services advertisements on consumers'' services intangibility and perceived risk
碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === This study examines whether back stage information in services advertisements would significantly influence intangibility of services and consumers’ perceived risk by experimental design, and whether “back stage information-perceived risk” relation would mediat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7kcdgc |