The Operation and Management of a MLM Organization—Nu Skin 6-4-2 System

• Main Authors: TZU-HUNG TSENG, 曾子鴻
• Other Authors: Der-Fa Robert Chen
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/s46tfx

碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === Under the business environment in the 21th century with global competition and outsourcing cooperation, the model of starting an enterprise has been performed diversely. This study explores the elements of starting an enterprise that uses different methods of communication and marketing. In the field of direct selling, every distributor hopes to own a massive down-line organization with direct management in order to earn a huge amount of reward. However, to build a successful down-line organization demands professional knowledge and practical management skills. This research studies the operation of the successfully performed「6-4-2 system」by exploratory research. 「6-4-2 system」offers a set of models which is similar to the chain store operations of 100% copying and leads the partners to the same direction by offering operating modules and verifying methods that are simple, correct and success-assuring . This system sequentially improves the behavior and thinking method of a new member, cultivates his/her characteristics and abilities to become a leader. It has established an international multi-level marketing organization simply by two requirements to the distributors’ daily life: following five major principles; doing seven things a day.