A Study of Internet User''s Acceptance on Voice Over Internet Protocol

• Main Authors: Cheng-chin Wang, 王政欽
• Other Authors: Pin-Yang Liu
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/6rsu97

碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === The rapid development of the Internet and Wireless Local Area Network cause VoIP plays an important role among the emerging communication products. The purpose of this study is to explore the VoIP acceptance of the Internet user from the model of the Unified Theory of Acceptance and Use of Technology (UTAUT). This study designed a questionnaire that regarded with the degree of the acceptance of VoIP according to the review of the literatures. After the research, this study indicates that there are three components that influenced the degree of acceptance of VoIP include perceived easy of use, performance expectancy and social influence and different factors under different demography significantly influence the intention of the user. Related to these three components, this study first indicates that sex has a significant influence in the expectation of the achievement and the result shows that male is more significant than female. Second, age has no significant influence. Third, different education level has significant influence in the component of perceived easy of use, especially the user who has Master and PHD degree is more significant than the user only has graduated degree. Forth, different using experience and Voluntariness of Use have different significant influence among these three components.