| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === The evolvement of a knowledge-based economy and the internet has changed the pattern of occupation, shortening the career life cycle of various professions. For many people wanting to realize their dreams and continue their careers, the choice is to start their own enterprise. Women have been restricted for a long time owing to the binding traditional roles, expectations and the differing sexual values in society. When choosing an occupation, women were faced with more difficult considerations than men. Hence, recently both academics and industrialists have attached importance to the discussion of women entrepreneurs in Taiwan.
According to statistics from various countries, one-person business, a part of micro-business, is proportionally high in each nation. This could be seen as a common commercial pattern as well as an entrepreneurial model and also as an individual’s choice of lifestyle. Many of these self-employed businesses, ‘non-companies’, are in existence because they don’t have complex organizational regulations and working procedures. They are seen in society as a matter of course and are often ignored. The numbers of one-person businesses and the SOHO population have increased due to the knowledge-based economy and the internet. Many people choose self-employment as a means to gain freedom, flexibility and independence. One-person business can be regarded as the easiest type out of all business to set up.
There are many reasons why women pursue one-person business as a career. This study is based on in-depth interviews which explore the reasons of contentment and motivation behind women entrepreneurs. It also sums up an evaluation of women prior to their own business and to understand women’s ability to carry out business development opportunities. Finally, it concludes with an optimum model proposal for women’s one-person business.
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