The Influence of on-line travel store image on perceived value
碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === This study is based on the Zeithaml’s Means-End model. Moreover, this study examines how the on-line travel store image affects the perceived value of consumer. It adopts to evaluate the effect of perceived value by different store image dimensions, such as the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q8x9ba |