| Summary: | 碩士 === 國立中山大學 === 中山學術研究所 === 95 === McCombs and Shaw’s studies of agenda-setting theory showed that mass medium can not only maintain or change acceptors’ perceptions of political issues but also guide electors’ favoritism by setting agenda. Thus, in this thesis, we want to find the relation between framed-issues and the political positions of China Times and The Liberty Times by analyzing and comparing the agenda-setting behaviors of these two newspapers(including headline news, editorials, and their contents…) during the period of 2006 Kaohsiung mayoral campaign.
The conclusion shows that in the same period of time there exist different framed-objects and attitudes toward those political issues operated by these two medium. It means that mass medium aim at framing issues to conduct what people would focus on. Nevertheless, this thesis find that the agenda-setting behaviors of China Times during the period of 2006 Kaohsiung mayoral election was intended to use error issues so agendas could connect with the framed political issues, while the agenda-setting behaviors of The Liberty Times, especially political issue, was of uncertainty. Most of its headlines are not related to politics, but still the framing activity occurred in the political edition.
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