| Summary: | 碩士 === 國立中山大學 === 人力資源管理研究所 === 95 === Previous works on organizational attractiveness always focused only on organizational-level factors, such like organizational or work characteristics. However, there are only limited researches discussing the influence of individual-level issues. Therefore, the multi-level theory will be applied to this paper to discuss the relationship among organizational characteristics, employer knowledge and job seeker’s intention to apply. Moreover, this paper draws on marketing concepts of consumer-based brand equity to the recruitment context to identify the dimensions of employer knowledge.
Based on data collected from 43 companies and 329 job seekers in the job fair, the finding suggests that organizational size is significant and positively related to both job seekers’ employer knowledge and their intention to apply. Furthermore, all of the dimensions of employer knowledge are significant predictors of job seekers’ intention to apply. Specially, the result also shows that organizational size is significant related to job seekers’ intention to apply through employer knowledge. While taking employer knowledge into consideration, organizational size’s initial influence on job seekers’ intention to apply is completely disappearing. This finding confirms the mediate effect of employer knowledge between organizational characteristics and job seekers’ intention to apply.
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