A Study on the Relationship beetwen Tourism Image and Willingness to Revisit in Kenting Ranch Visitors

碩士 === 國立屏東科技大學 === 農企業管理系所 === 95 === Tourism image may influence tourists on their motivation of revisiting the sightseeing locations. Understanding how different types of prospective tourists behold the tourism image of Ken-Ting Ranch will be helpful for the managers to scheme marketing tactics....

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Bibliographic Details
Main Authors: Hsiu-Chuan Lin, 林秀娟
Other Authors: Ke-Chung Peng
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/90885610530295268173