| Summary: | 碩士 === 國立屏東教育大學 === 教育行政研究所 === 95 === Research this separately from school administrative personnel and student, is it probe into National Pingtung University of Education School marketing strategy throughout operation present situation and School marketing strategy problem, and go to understand the administrative personnel and student of the school make the cognitive situation of the tactics and mutual difference up to school marketing Mix strategy, and propose the suggestion according to the result studied, grind the reference of the persons who study carefully as the educational responsible institution, school and follow-up.
In order to reach the purpose of studying, this research collects and analyses the materials through the analysis of documents, questionnaire investigation way. Questionnaire investigation regards administrative personnel and student of National Pingtung University of Education as the research object, and with National Pingtung University of Education School marketing strategy throughout operation questionnaire, cognition of tactics and operation present situation of operation in order to study tools, investigate the income materials and take average mean, standard, t-test,and One-way ANOVA statistical method of analysing etc. to analyse.
Whether according to result of analysis, conclusion that research institute obtain this house show as follows.
1. School administrative personnel and student make up tactics tend towards to positive at the cognitive importance in school marketing Mix strategy.
2. School administrative personnel make up tactics tend towards to positive at the cognitive importance in school marketing Mix strategy.
3. The school administrative personnel make up tactics at the cognitive importance in school marketing Mix strategy, some differences exist.
4. Student make up tactics tend towards to positive at the cognitive importance in school marketing Mix strategy.
5.Students make up tactics at the cognitive importance in school marketing Mix strategy , some differences exist.
6. In School marketing Mix strategy, administrative personnel of school and school of student make up tactics cognition there is the difference that exists.
7. School marketing strategy problems considered by lack specialized marketing strength, time, equipment and incentive system lacking and encouraging participating in the administrative work of the school at present.
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