The Analysis of Japanese Tourist Behavior and Taiwan Market

• Main Authors: Jing-ping Huang, 黃璟屏
• Other Authors: Tsuchiya Hitoshi
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/58036065197677070240

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === This study is the analysis of Japanese tourist behavior and Taiwan market. Japanese tourist is sharing more than 30% in whole tourists who come into Taiwan and it is very important factor for tourism business in Taiwan. Contrary, Japanese tourists who travel in Taiwan is just sharing 5.8% in Japanese whole outbound tourists. It means there is some potential to increase market share of Taiwan. According to Japanese domestic tourism survey, most of tourists, even any kind of age, they are fond of taking hot spring activities with precious nature scenes. Under the analysis of Japan National Tourist Organization and Taiwan Tourism Bureau, we found out several months such as February, March, October, November, and December is easy arrive on Taiwan for Japanese tourists, and also several months such as July, August, and September are necessary to promote more. Another characteristic of Japanese tourist is the Dankai generation, which is a huge, stable and potential customer. Japan Institute for Community Affairs pointed out Dankai generation has great interesting in learning and experience tourism with attractive. From the analysis, we also found the most suitable tourism product and it’s promotional timing, communication way, etc. Finally this study submits two types of tourism plan as conclusion. One is Hot spring tied product. There are many Hot springs in Taiwan and it will be competitive strength in Japanese tourism market. Another is Learning and experience tied product such as ceramic art. It will be expected for contribution of long-stay time. These plans need a corporation combined together among government, many kind of industry and educational section.