The role of sales personnel recommendation on consumer purchase intention of milk Powder
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === Abstract How the Drog store employee’s recommendation, product of original, brand image and product characters are associated with the formula milk powder’s shopping behavior? Consumer’s planning purchasing is normally determined by their perceived quality a...
Main Authors: | Wei-Ming Chiu, 邱維銘 |
---|---|
Other Authors: | Wan-I Lee |
Format: | Others |
Language: | zh-TW |
Published: |
2007
|
Online Access: | http://ndltd.ncl.edu.tw/handle/56166544851571405070 |
Similar Items
-
The Effect of Sale personnels'' Profession on Purchase Intention :A Comparative Study of the Cognitive Gap Between Sales Personnels''s and Consumers~A Case of Children''s Apparel Industry.
by: Hui-chen Fu, et al.
Published: (2008) -
The Purchase Intention of Consumers Influenced by Sales Promotion Programs in Hypermarket
by: SHU CHING LU, et al.
Published: (2005) -
The effect of Sales personal characteristics, Sales Behavior and Relations quality on consumer’s Purchasing Intention
by: Wan-Chu Su, et al.
Published: (2010) -
The Research of Sales Promotion Model on Consumer’s Perceived Value and Purchase Intention
by: Hua-Ping Chang, et al.
Published: (2011) -
THE EFFECTS OF SALES PROMOTION AND PROMOTION INCENTIVES ON CONSUMERS’ PURCHASE INTENTIONS—THE MODERATING ROLE OF MESSAGE FRAMING
by: Yu-Ju Chang, et al.
Published: (2005)