Technology Readiness in the quality-value-loyalty chain

• Main Authors: Chun-chen Chiu, 邱俊誠
• Other Authors: Wan-I Lee
• Format: Others
• Language: en_US
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/24260732241624939079

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === This knowledge, competition and a changing environment are increasing rapidly. Today many service companies need to mobilize all the internal energies in order to face the increasing competition and a changing environment. If firms want to provide their customer more flexible services , they have to know their customer as well. Also companies have to know how to catch loyalty customer. Parasuraman (2000) proposed customer TR level will impact quality, perceived and customer loyalty. But there is few literature measure the TR level impact in the quality, value and customer loyalty. This research we have 5 major proposal: (1) The relationship between TR and demograph. (2) Relationship between TR and quality. (3) Relationship between TR and perceived value. (4) Relationship between TR and customer loyalty. (5) TR impact in quality, perceived value and customer loyalty. In this research we found that most of semiconductor industry employees are pioneers and skeptics. The education and gender have signification relation with Technology Readiness. The Explores have signification relation to quality. There is signification relation between pionners and price. There is not signification relation between price and perceived value. There are not signification relation between product quality, service quality and perceived value, but there is signification relation between customers loyalty. Finally, customer TR level will influence with quality, perceived value and customer loyalty.