The Effect of Store Image, Service Quality and Brand Image on Customer’s Satisfaction and Loyalty: A Case of Buying the Large-Scale Electrical Home Appliances
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === With development of national economy, service trade has already become the mainstream of industrial structure of Taiwan. Service quality and customer satisfaction have already become the focal point that every industry has managed. Therefore, how be among ke...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92773861246140192433 |