Exploring the Relationships among Service Quality, Shopping Value and Royalty Behavior of Wet Market Customers.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === Driven by the focus on customer orientation and the intensity of global competition, firms have recognized shopping value as the most important marketing concept in the 21st century. Two decades ago, the importance of hedonic and utilitarian shopping value h...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68883449352751587718 |