Can endorser''s credibility and trustworthiness of online firm affect consumers’ risk perception of private label?
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === The scale of e-commerce market in Taiwan has been expanded dramatically due to the increase of online shopping population and the improved security of online transaction mechanisms. One of the fasting growing product categories in cyberspace is cosmetics; an...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01371148503630577309 |