A Study of placebo effect and advertisement efficacy expectation.Viewpoint on cognitive dissonance and customer satisfaction.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === Placebo are applied and discussed by medical science and psychology widely. Shiv, Carmon,& Ariley(2005)start a new filed into marketing business. Using price and expectation as independent variable and exhaust whether they have influence on subjects’ per...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81682147903390238565 |