| Summary: | 碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 95 === ABSTRACT
Life insurance is a business established upon life of people. Along with changes in the financial industry countrywide, the competition in the market of life insurance is getting tougher. To enhance the competitiveness and to extend the longevity of an enterprise, the demand of insurance executives in the human resource is increasing. Under this condition, it is one of the important principles in a life insurance company to improve the efficiency of recruitment of an organization.
In these few years, an insurance company facing many challenges while developing a professional insurance specialist such as the harsh competition of recruiting people. It is observed that the number of new insurance specialists is decreasing because a company can not keeping the current executives from leaving and can not efficiently enroll new employee; therefore, the development of human resource in the life insurance is sluggish. To cope with the challenge and competition of recruiting new heads, all kinds of creative and attractive recruitment projects come one after another. No matter for a company or for a business division, to overcome all challenges and maintain an enterprise’s longevity, the foundation is to create a decent environment good for career development of an employee.
The purpose of this research is to find out the effect of organization culture, leadership, and organization politics and commitment upon people recruitment. The research was conducted upon the practical points of view and the analysis of three insurance companies with different business models and different organization constructions. The results of the research for the enrollment are:
1. Leaders’ positive and productive behavior
2. Giving recognition and concernment
3. Internal political awareness
4. Compensation and pay packages
5. Organization framework.
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