A Conspicuous Consumption Study in the Hospitality Industry--The Case of Burj Al Arab in Dubai
碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 95 === By using Burj Al Arab of Dubai as a case study, the purpose of this research was to analyze the conspicuous consumption behavior of hospitality industry. This research concept was based on relevant literatures and semi-structured in-depth interviews with business...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41778011173370268089 |
| Summary: | 碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 95 === By using Burj Al Arab of Dubai as a case study, the purpose of this research was to analyze the conspicuous consumption behavior of hospitality industry. This research concept was based on relevant literatures and semi-structured in-depth interviews with business practitioner, academics and consumers.
This research analyzed data using both qualitative and quantitative approaches in order to investigate the related factors influencing consumer’s conspicuous consumption of hospitality industry. The study also examined the relationship between consumer’s conspicuous consumption and consumer satisfaction of the case. By comparing the consumption behavior of consumers of different life style and background, the study examined whether significant differences exist between consumers of different market segmentations. Research findings were analyzed and suggestions on marketing and promotion were provided for the hospitality industry.
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