The Research of ParticipateTypes and Behaviors of the Tourists on Food and Beverage Tourism: The case of Pingtung Bluefin-Tuna culture Tourism Festival

• Main Authors: Tan-wei Hsiao, 蕭丹瑋
• Other Authors: Ching-Cheng Shen
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/18080890188895346222

碩士 === 高雄餐旅學院 === 旅遊管理研究所 === 95 === Food and Beverage are one of important activities in the tourism process for long time. As the rapid growth of the tourism activity, the food and beverage tourism was being thought one way to display local products and stimulated tourism. Based on the documents, this research divides the food and beverage behaviors into two categories. One is the Neophobic. The other one is the Neophylic. Moreover, the visitor''s travel attribute can be classified into two types. One is the peak touristic experience. The other one is the supporting consumer experience. The food and beverage effort from the different kinds of tourists is the topic of this research which discusses the difference between the food and beverage motivation, obstacle, satisfaction, attraction and royalty from the Neophylic and the Neophobic, the peck touristic experiences and the Supporting consumer experiences. Besides, seeing the visitors who come to Tong-gang Town, Ping-tung Country to taste the Bluefin-Tuna as the experiment reference, this research discovers the motive of Food and Beverage Tourism and intensity of demand, will really influence on food and beverage attraction, and food and beverage attraction really has very great influence on loyalty. Admiration for the food reputation and the food and beverage that individual partial towards, it worth to exceed of the food and beverage satisfaction, the health value of food and beverage attraction, the will to travel again of loyalty factor, public praise to propagate, recommend to the connecting with of closing between each other of relatives and friends, show the food and beverage and tourism the close relation between each other. In addition, the food and beverage constraints of the Neophobic is greater than Neophylic. The food and beverage motivation of the travel of peak touristic experiences is greater than Supporting consumer experiences.The results suggest marketing strategies for the destination’s administration.