THE RESEARCH OF ECOTOURISM PLANNING AND DEVELOPMENT STRATEGY ON SHIN-YIN LEISURE FARM

• Main Authors: Mei-ching Chen, 陳美靖
• Other Authors: Ching-piao Chang
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/c4k8xe

碩士 === 南華大學 === 旅遊事業管理研究所 === 95 === 　　The main purpose of this reserch was to find a good planning and designing for a leisure farm on Ecotourism.We got serveral conclusions in the tourist’s questionnaire and professional’s questionnaire. 　 1.In IPA method we got a main conclusion. (a) Inviroment (b) Historical site (c)Standard wood house are important for tourist’s conception. 2.The core resources of B&B in the leisure farm are landscape resources and the second is Ecological Engineering the third is the maintenance of enviroment. 3.We got a conclusion from tourist’s questionnaire. The most important motivate for Ecotourism is to get quiet enviroment and then is to release pressure. The third is to visit the special sightseeing. 　 　　We got a conclusion from professional’s questionnaire.The satisfaction of Shin-Yin farm .The first is natural Ecology .The second is Natural Landscape. The third is walking trail facility. In SWOT analysis method We got the results between Shin-Yin farm and it’s compitition.We suggested the planning and development strategy according to the conclusions. 　 (1) To make a suggestion to the owner to keep Natural Ecology (2) The principle of working is built by Ecological Engineering. (3) The main method of forever management is to maintain Natural Ecology conservation. (4) Shin-Yin farm is basiced in organic farm.The development strategy of the leisure farm is to become an ecological farm. It will be an important indication for an ecological leisure farm.