CONSUMERS'' SELECTION OF ONLINE TRAVEL PRODUCTS--AN APPLICATION OF FUZZY AHP
碩士 === 南華大學 === 旅遊事業管理研究所 === 95 === The potential business, brought by the Internet and electronic business, bristles the travel websites, providing consumers with a single and convenient travel experience. Consumers can find the travel products and information they need on these websites. With n...
Main Authors: | Li-min Wang, 王麗敏 |
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Other Authors: | Chung-ling Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2007
|
Online Access: | http://ndltd.ncl.edu.tw/handle/r5q28h |
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