A Study on Business Model of Kang Hsuan Educational Publishing Group

• Main Authors: Ko-liang Chen, 陳科良
• Other Authors: Rurng-shueei Wahn
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/eu8q2m

碩士 === 南華大學 === 出版事業管理研究所 === 95 === 　　In the context of textbook publishing market opening course and the developments afterwards, the case study explores the evolution process and business model of Kang Hsuan Educational Publishing Group (KHEP). From business model perspective, we analyze organization management of KHEP and its interaction effects with elementary education textbook industry environment. In academic, what we attempt to find out are business model, its relative factors and the interaction context of these factors. In practice, we try to figure out business model in textbook publishing industry, and further, analyze how the firms in textbook publishing industry evaluate environment, enterprise resources and capabilities so as to choose optimal strategies to create value for the whole industry. 　 　　The objectives of the case study are, in academic, describing the business model adopted by textbook firms of elementary education to enhance understanding to textbook publishing industry; moreover, in practice, presenting industrial structure of textbook publishing market, its impacts on firms and their interactions to advise with textbook and its relative industries. 　 　　As far as case study concerned, KHEP is represented at textbook publishing industry. We attempt to collect data critical to the case study from two aspects: ”fact data” and “in-depth interview” , and implement the case study by trigonometrical survey as well. Furthermore, as the case study frameworks, we probe into KHEP’s business model by data analysis methods and expert opinions to analyze textbook market, firms in the market, and their interactions. 　 　　In the light of case study frameworks, we find: (i) KHEP is good at taking advantages of industrial environment to integrate their own resources and capabilities. Consequently, they are able to construct appropriate business model for whole industry. In longitudinal, textbook publishing industry has gone through enormous changes. At the beginning of opening, the whole market is advantageous. However, in nowadays, industrial environment has become saturate and disadvantageous to all firms in the market. (ii) The development of KHEP could be divided into four phases. In Phase I (Phase Foundation), scale of KHEP isn’t big enough, and the institutions are still unsound. In Phase II (Phase Expansion), scale of KHEP burgeons, and institutions are establishing gradually. In Phase III (Phase Maturity), development of KHEP tends to get stable, and begins to diversify. In Phase IV (Phase Reform), KHEP has become conglomerate; begins to expand other business units, and the proportion of textbook turnover volume is stepping down as well. 　 　　In accordance with the findings above, the case study gives appropriate explains on KHEP’s business model. KHEP is clever at evaluating industrial environment to make optimal business strategy and effectively integrate their own resources and capabilities to create values for the whole industry. 　 　　Further research might focus on business model of other competitors in the textbook publishing market, and further, comparing with the differences among competitors to construct complete business model in Taiwan’s elementary education textbook publishing industry. Last but not the least, we suggest, in the diversification process, KHEP should enhance conglomerate management, consolidate conglomerate competitiveness, and cultivate long-term competition advantages.