Privatizing the Party Business Enterprise: The Case of the Broadcasting Corporation of China
碩士 === 南華大學 === 傳播管理學研究所 === 95 === The study adopts a political economic approach to analyze the privatization of the Broadcasting Corporation of China (BCC). Through examining the frequency management, the programming policy, and the marketing strategy, the study manifests how BCC, in its eighty...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/ex66p3 |