A research on the influence factors of consumer’s refund request intention
碩士 === 國防管理學院 === 資源管理研究所 === 95 === Price-matching guarantees（PMG）is defined as a retailer’s policy and practice of promptly matching a lower price offered by a nearby retailer on an identical or similar item or refunding the price difference for a short period after the sale has been made. A PMG m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27645485915168935325 |