The Impact of Guanxi on Relationship Marketing Outcomes: An Integration of Guanxi, Relational Benefits and Loyalty
博士 === 國立東華大學 === 企業管理學系 === 95 === In a relationship-oriented Chinese society, it is quite important concerning how to create and apply the relationship to individuals and organizations. “Guanxi” applied by the academic research aimed at distinguishing the special cognition between the concept of “...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nat43h |