| Summary: | 碩士 === 國立東華大學 === 公共行政研究所 === 95 === Abstract
The research attempts to analysis the Advertisement Strategy of PRC on the basis of Photography. In this research, the method was based of photograph propagation which composed of Narratology, compositional interpretation and semiology. The research material were collected from daily news, holiday news and accident issues published by “People’s Daily” to probe into the Advertisement Strategy of PRC. In order to look into the Advertisement Strategy of PRC in response of the changing domestic and international environment, the research also attempt to analysis the techniques, contexts and meanings of news pictures derived from the advertisement strategy.
The result shows that, the process from Mao Zedong era (Proletariat Party.(階級政黨) and politics first) to Deng Xiaoping (the economic (strategy improving the economic station via partial wealth from civilian)) and Jiang Zemin (Three Represents) is actually a contiguous adjustment toward status quo. From cursed Marxist revisionism.(修正主義) of Mao Zedong to Deng Xiaoping, Jiang Zemin, Hu Jintao and Wen Jiabao. The research inferred that the Advertisement Strategy of PRC had designed to fulfill political and economic necessities. After the mushroom of Chinese economy, the Advertisement Strategy of PRC has gradually designed to gratify the needs of civilians on the basis of communist party.
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