A Study of The Relationships Among Online Experiential Marketing, Trust, Perceived Risk and Purchase Intention
碩士 === 國立嘉義大學 === 管理研究所 === 95 === The rise of Internet brings the quickly development of the electronic commerce. Nowadays the consumer increasingly make the most of the online shopping, thus, their requirements towards online shopping stores are seemingly higher than before. However, the online re...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45842145053712309416 |