| Summary: | 碩士 === 國立嘉義大學 === 森林暨自然資源研究所 === 95 === Recently, with the high-speed growth of economics, the raising GDP and the change of society type, people eager to take part in pleasant activities not only to satisfy themselves but also seek a balance to highly pressed spirits and minds in busy life. Because geographical environment in Taiwan is special, the area of woods accounts for over half in the islands. Doubtless, to many people leisure and recreational activities have become a part of life. It is a critical issue for leisure entrepreneurs to design a distinctive activity concerning with visitor’s character and variety to meet their deep needs and then make them more loyal.
This study develops a leisure loyalty model by considering the relationships among tourist recreation experience, service quality, satisfaction , and behavior intention. The objective of this study was to investigate the causal relationship among recreation experience, satisfaction and behavior intention in Chitou Forest Recreation Area, and to realize what the factors influenced. To understand if the social-economic characteristics significant difference influence recreation experience, satisfaction and behavior intention. 397 questionnaires were completed and used the Structural Equation Modeling (SEM) to evaluate the causality of the recreation experience, satisfaction and behavior intention. The results obtained were as follows: (1)The result of the questionnaires showed that different social-economic characteristics were a positive influence to recreation experience, satisfaction and behavior Intention. (2) For the recreation experience and satisfaction, there were positive influence in behavior intention directly. The recreation experience was positive influence in satisfaction directly. The recreation experience was indirect influence on behavior intention(0.22)
|
|---|
