Research on Service Image of the Passengers Satisfaction and Their Loyalty Toward the Hsin-ying and Dong-Shan Service Area of Freeway in Taiwan.
碩士 === 國立嘉義大學 === 森林暨自然資源研究所 === 95 === Abstract The study focuses on the relationships among service image, satisfaction and loyalty. The tourists who visit Hsin-Ying and Dong-Shan Service Area on Freeway are used as the survey target. The study utilized descriptive statistics, Structural Equation...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88858215966503613595 |