Investigating the relationships between system characteristic, perceived enjoyment, and behavioral intention to play on-line games.

• Main Author: 林怡珍
• Other Authors: 王怡舜
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/50161129788101070973

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 95 === In recent years, there are more and more network services of Taiwan,such as on-line games. On-line games have been a highly profitable in recent years. The market value of on-line games is increasing markedly and number of player is quick growing. More adolescents play on-line games. The study investigates the relationships between system characteristic, perceived enjoyment, and behavioral intention to play on-line games. The purpose of this study is to explore the influence of system characteristic, perceived enjoyment and perceived easy of use on behavioral intention to play on-line games and further, to comprehend to relationships among these constructs. By using structure equation modeling (SEM), the study has the following conclusions: (1) Challenge&skill has significant positive impact on perceived enjoyment. Background music & presentation has significant positive impact perceived enjoyment. Telepresence has significant positive impact on perceived enjoyment. Time distortion has significant positive impact on perceived enjoyment (2) Rewarding has significant negative positive impact on perceived enjoyment. Novelty scenario has significant negative impact on perceived enjoyment. Interactivity has significant negative impact on perceived enjoyment. Control has significant negative impact on perceived enjoyment. (3) Perceived enjoyment and perceived use of easy have significant positive impact on BI. Final the reveal that system characteristic explains about 53% of perceived enjoyment. The perceived enjoyment and perceived easy of use explain about 19% of behavioral intention. The result will provide the important reference for the enterprises or academia to improve the play of on-line game.