The research of non-profit organization’s commercialization and local culture industry’s development : such as Taoyuan two Communities.

• Main Authors: Wen-tai Liang, 梁文泰
• Other Authors: 周錦宏
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/01306662060728076015

碩士 === 國立中央大學 === 客家政治經濟研究所 === 95 === The current trend to increase the source of wealth in non-profit organization is commercialization. Both of the two non-profit organization cases in this research hope to promote commercialization to increase the source of wealth. Therefore the purpose of the research is to understand these two organizations which promote commercializationnow and what kinds of questions they face and what influences the organization? What influences the external organization? And this research hopes to afford correlative suggestions to the non-profit organizations which commercializing. Basing on the qualitative research method, the research adopts in-depth interviews to visit representative, known and constant promoting commercialization in non-profit organizations. The research discovers that both of these two non-profit organizations which promoting commercialization achieve social and economical phases. But both of the internal organizations face the same problems, such as lack of manpower and it is not yet to prepare commercialization. When the organizations promote commercialization, they face the organizational mission disorientation and external problems are other non-profit organizations and government which make fluctuation in social capital.