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碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 95 === In the past few years, Bluetooth technology encountered tremendous growth. That causes our case company built up the team and start Bluetooth Headset relate products’ development since 2004. This was not only a brand new technology for the case company but...
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ndltd-TW-095NCU056270392015-10-13T13:59:55Z http://ndltd.ncl.edu.tw/handle/97148091747016310502 none 新產品研發策略之研究–以個案公司之藍芽無線耳機為例 Tien-Hui Pan 潘天惠 碩士 國立中央大學 管理學院高階主管企管碩士班 95 In the past few years, Bluetooth technology encountered tremendous growth. That causes our case company built up the team and start Bluetooth Headset relate products’ development since 2004. This was not only a brand new technology for the case company but also a fact growing business in the market. Under this circumstance, the research focuses on technical development, key component venders, and key customers’ developments. Under below project management’s five processes, we discuss the critical points of every process. 1. Initiating Process This process is to plan the strategy for technology, customer relationship, and vender relationship by TOWS Matrix and Strategic Matrix analysis. 2. Planning Process We base on WBS (Work Breakdown Structure) to complete the whole planning. 3. Executing Process This process is to develop planed product lines. 4. Controlling Process Review and modify the strategy while needed. 5. Closing Process This process mainly focuses on lesson learnt. The end of this research made following conclusions. (1). Company should keep from entering “Opportunism” strategy from the very beginning for fast achievement. (2). Execution doesn’t always follow original strategy and planning. The accidental request from accidental customer sometimes causes some different kind of achievement. (3). WBS (Work Breakdown Structure) is the key to make the project succeed. (4). The better way to get into the whole market is to start from company’s core customers. (5). Discussion and modification of strategy is necessary. The purpose of this research is to build up a model to develop new business based on new technology in company. We hope to use the experience of case company to set up such a model. 黃同圳 2007 學位論文 ; thesis 82 zh-TW |
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碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 95 === In the past few years, Bluetooth technology encountered tremendous growth. That causes our case company built up the team and start Bluetooth Headset relate products’ development since 2004. This was not only a brand new technology for the case company but also a fact growing business in the market. Under this circumstance, the research focuses on technical development, key component venders, and key customers’ developments. Under below project management’s five processes, we discuss the critical points of every process.
1. Initiating Process
This process is to plan the strategy for technology, customer relationship, and vender relationship by TOWS Matrix and Strategic Matrix analysis.
2. Planning Process
We base on WBS (Work Breakdown Structure) to complete the whole planning.
3. Executing Process
This process is to develop planed product lines.
4. Controlling Process
Review and modify the strategy while needed.
5. Closing Process
This process mainly focuses on lesson learnt.
The end of this research made following conclusions. (1). Company should keep from entering “Opportunism” strategy from the very beginning for fast achievement. (2). Execution doesn’t always follow original strategy and planning. The accidental request from accidental customer sometimes causes some different kind of achievement. (3). WBS (Work Breakdown Structure) is the key to make the project succeed. (4). The better way to get into the whole market is to start from company’s core customers. (5). Discussion and modification of strategy is necessary.
The purpose of this research is to build up a model to develop new business based on new technology in company. We hope to use the experience of case company to set up such a model.
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黃同圳
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黃同圳
Tien-Hui Pan 潘天惠 |
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Tien-Hui Pan 潘天惠 none |
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2007 |
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http://ndltd.ncl.edu.tw/handle/97148091747016310502 |
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