none

碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 95 === In the past few years, Bluetooth technology encountered tremendous growth. That causes our case company built up the team and start Bluetooth Headset relate products’ development since 2004. This was not only a brand new technology for the case company but...

Full description

Bibliographic Details
Main Authors: Tien-Hui Pan, 潘天惠
Other Authors: 黃同圳
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/97148091747016310502
id ndltd-TW-095NCU05627039
record_format oai_dc
spelling ndltd-TW-095NCU056270392015-10-13T13:59:55Z http://ndltd.ncl.edu.tw/handle/97148091747016310502 none 新產品研發策略之研究–以個案公司之藍芽無線耳機為例 Tien-Hui Pan 潘天惠 碩士 國立中央大學 管理學院高階主管企管碩士班 95 In the past few years, Bluetooth technology encountered tremendous growth. That causes our case company built up the team and start Bluetooth Headset relate products’ development since 2004. This was not only a brand new technology for the case company but also a fact growing business in the market. Under this circumstance, the research focuses on technical development, key component venders, and key customers’ developments. Under below project management’s five processes, we discuss the critical points of every process. 1. Initiating Process This process is to plan the strategy for technology, customer relationship, and vender relationship by TOWS Matrix and Strategic Matrix analysis. 2. Planning Process We base on WBS (Work Breakdown Structure) to complete the whole planning. 3. Executing Process This process is to develop planed product lines. 4. Controlling Process Review and modify the strategy while needed. 5. Closing Process This process mainly focuses on lesson learnt. The end of this research made following conclusions. (1). Company should keep from entering “Opportunism” strategy from the very beginning for fast achievement. (2). Execution doesn’t always follow original strategy and planning. The accidental request from accidental customer sometimes causes some different kind of achievement. (3). WBS (Work Breakdown Structure) is the key to make the project succeed. (4). The better way to get into the whole market is to start from company’s core customers. (5). Discussion and modification of strategy is necessary. The purpose of this research is to build up a model to develop new business based on new technology in company. We hope to use the experience of case company to set up such a model. 黃同圳 2007 學位論文 ; thesis 82 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 95 === In the past few years, Bluetooth technology encountered tremendous growth. That causes our case company built up the team and start Bluetooth Headset relate products’ development since 2004. This was not only a brand new technology for the case company but also a fact growing business in the market. Under this circumstance, the research focuses on technical development, key component venders, and key customers’ developments. Under below project management’s five processes, we discuss the critical points of every process. 1. Initiating Process This process is to plan the strategy for technology, customer relationship, and vender relationship by TOWS Matrix and Strategic Matrix analysis. 2. Planning Process We base on WBS (Work Breakdown Structure) to complete the whole planning. 3. Executing Process This process is to develop planed product lines. 4. Controlling Process Review and modify the strategy while needed. 5. Closing Process This process mainly focuses on lesson learnt. The end of this research made following conclusions. (1). Company should keep from entering “Opportunism” strategy from the very beginning for fast achievement. (2). Execution doesn’t always follow original strategy and planning. The accidental request from accidental customer sometimes causes some different kind of achievement. (3). WBS (Work Breakdown Structure) is the key to make the project succeed. (4). The better way to get into the whole market is to start from company’s core customers. (5). Discussion and modification of strategy is necessary. The purpose of this research is to build up a model to develop new business based on new technology in company. We hope to use the experience of case company to set up such a model.
author2 黃同圳
author_facet 黃同圳
Tien-Hui Pan
潘天惠
author Tien-Hui Pan
潘天惠
spellingShingle Tien-Hui Pan
潘天惠
none
author_sort Tien-Hui Pan
title none
title_short none
title_full none
title_fullStr none
title_full_unstemmed none
title_sort none
publishDate 2007
url http://ndltd.ncl.edu.tw/handle/97148091747016310502
work_keys_str_mv AT tienhuipan none
AT pāntiānhuì none
AT tienhuipan xīnchǎnpǐnyánfācèlüèzhīyánjiūyǐgèàngōngsīzhīlányáwúxiàněrjīwèilì
AT pāntiānhuì xīnchǎnpǐnyánfācèlüèzhīyánjiūyǐgèàngōngsīzhīlányáwúxiàněrjīwèilì
_version_ 1717747045029117952