Use Internet Signal to Establish Search and Experience Products Website Trust
碩士 === 國立中央大學 === 資訊管理研究所 === 95 === Due to the lack of branding equity, building consumer trust has been one major challenge for newly established online retailers. Prior studies have shown that security logo and privacy policy as the effective signals to assure consumer trust of the online retail...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67128812581734176236 |