Business Strategy Research of Taiwan’s Mobile phone Industry

• Main Authors: Ming-yang Yang, 楊民仰
• Other Authors: 林明杰
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/85442678680003855001

碩士 === 國立中央大學 === 企業管理學系碩士在職專班 === 95 === This research is mainly to understand the characteristic, tendency and key success factor of Taiwan’s mobile phone manufacture industry. As well as how the major manufacturers in this industry use its ability and resources to choose the business strategy for future development in such changeable environment. In industrial analysis aspect, use Situ DaShan’s industry matrix to make relative analysis and systematic identification based on industry environments, development conditions, development objectives and future tendency. Attempt to link the result of industry analysis and business strategy of individual company. In business stratrgy of individual company aspect, to inquire the business strategy of the major company in this industry by case study. Try to figure out how each company use its ability and resources to reach the strategy objectives under changeable external environment. We will understand the characteristic and key success factor of handset industry after above research. Hope to help everyone in this industry and anyone who wants to go into to have basic understanding of business strategy and as a reference when making strategic decision. After industry analysis and case study, we tidy up several research detections as follows: 1. Low cost, stable quality and precise leadtime are the key success factors for GSM and CDMA products; Innovatoion and high quality are key success factors for WCDMA products. 2. Company with bigger production scale should choose dual-object market, but company with smaller production scale should niche market. 3. A mobile phone manufacturer should develop R&D capacity for various kinds of product lines (GSM, CDMA, WCDMA) to gain strategic advantage. 4. To pursue enocomic of scale is the based business strategy for a mobile phone manufacturer. 5. There is geographic advantage to set up production sites in China.