The factor of affecting comsumers to use multi-purpse motion payment

• Main Authors: Li-chung Lin, 林俐君
• Other Authors: 張東生
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/49465090636204910408

碩士 === 國立中央大學 === 企業管理研究所 === 95 === Along with the information science and technology progress as well as the handset popularization, as well as the telecommunication industry earning reduction, enables the mobile commerce to become the development the tendency. Among them, can the mobile commerce the smooth development, how pay money becomes one of important subjects. But the running gear (handset, PDA) may utilize in the different payment situation for the so-called multi-purpose mobile payment. The main purpose is discussing the consumer regarding to move cognition of the payment and to use for it influence factor，「Technology Accepts the Model」the main theory architecture，and discusses other factor that may influence customer behavior, 「Innovation Diffusion Theory」、「Trust theory」will be referred to develop this research structure. inquire how the perceived usefulness, perceived ease, compatibility and trust influence the intention of adopting multi-purpose mobile payment• The results of this thesis are summarized as below︰ 1. Perceived usefulness、perceived ease and compatibility all have significant and obvious influence on intention. 2. .The trust and the compatibility have significant and obvious influence on perceived usefulness and perceived ease, then the influence uses intention.