The organic farm straight camp organic store consumer behaviour research

• Main Authors: Chien-ho Wei, 魏建和
• Other Authors: 謝浩明
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/47724827007735765185

碩士 === 國立中央大學 === 企業管理研究所 === 95 === The organic industry is booming, because of increased economical development, people’s income, people becoming aware of food safety, and people wanting a healthy lifestyle. More and more people are converting to eating with an organic lifestyle, and the business shows much promise for years to come. That’s why organic farm, syndicate, cluster groups and the general organic stores are joining the organic circuit, enlarging the industry. The Organic farm straight camp organic store are few of both producer and marketing channel in the organic market among others, can it depends the character to take any niche and advantage with Syndicate or Cluster type organic store, that will be a research point. This research mainly aims at the selected group, people who already shopped at those kinds of stores. I used the network questionnaire survey, Statistica. The analysis program uses factor analysis, variance analysis, correlation analysis, and canonical correlation and Lisrel (Linear Structure Relation ) patterns. Probe into consumer buying action versus organic cognizance, process-based trust and perceived risk etc., Finally, research which type of organic store are more professional and interaction with organic consumer. The results that organic consumer behaviour are affected in consumer trust first, and the trust are come from consumers organic information collection ability. The ability affects consumer perceived risk, organic cognizance, goods classification and process-based trust etc., along with another one done with the Howard/CDM (Consumer Decision Model), a information variable stimulation, cause perception theory to agree, without prior consultation, and happen to hold the same view in the results they provided. Finally, in the consumers of organic farm straight camp organic store, with other circuit specialized cognition, the circuit choice, with in the good expense interaction anticipated comparison, the organic farm straight camp organic store, respectively by 54.58%, 39.30% and 31.44%, is higher than is listed the second, the syndicate organic store 27.51%, 28.38% and 21.83% very many, is in harmony with this research institute to want the discussion goodwill of advantage base and the supposition the organic farm straight camp organic store.