Factor of the influence consumers willingness receive messages
碩士 === 國立中央大學 === 企業管理研究所 === 95 === Short messaging service（SMS）service appearance, not only is the young people mutually transmits the news the popular product, also has an other application,that is a lot of advertisers may penetrate the advertisement to the consumer by SMS,and helps to sell goods...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85256064689459659516 |