The impact of negative emotions resulting from buying cognitive dissonance on exchange price information and negative word-of-mouth

碩士 === 國立中央大學 === 企業管理研究所 === 95 === When interacting with other people, we often transmit some messages or exchange some information, and those sometimes are true, but sometimes are not. People often tell a lie to avoid scolds and punishment or to form the certain impression and circumstance. Accor...

Full description

Bibliographic Details
Main Authors: Chen-Yu Lo, 駱貞羽
Other Authors: 張東生
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/35077578770582997495