A study on the effecting factors of choosing promotional products or service for customers
碩士 === 國立中央大學 === 企業管理研究所 === 95 === Recently, a factory owner in order to increase sales and make a profit, they use all kinds of promotion activities to attract more consumers. In these promotion methods, a factory owner frequently use coupons and price-off. Past literatures research have verified...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05672721185614159304 |