| Summary: | 碩士 === 國立交通大學 === 多媒體工程研究所 === 95 === The game environments have a lot to do with the game players themselves, and are mainly affected by the players and the game designs. The players are not simply consumers; through developing various kinds of game culture and social networks, the players aggressively create and manage the game world. Through the game designs themself, the game companies try to balance the game environments to attract as many players as possible, to prolong the playing time of the players, and to make more revenues. We take a famous MMOG — World of Warcraft as an example: by observing the users’ character choices, the Raid-attending status, and the changes of guild dynamics, we explore how the changes of the original game designs affect the players’ behaviors and the existing guild dynamics in the game world. Based on our observation, we find that the changes of the game designs do affect hugely on the players’ gaming experience and the whole game environments. When the game companies are going to modify the game design to make more revenues, it should also take the original game environments and the players into account to produce win-win results.
Keywords: Game Design, World of Warcraft, Game Environment, Player Behavior, MMOG
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