| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 95 === The fast development in wireless communication technology brings people the convenience and the mobility. It is a new generation high-tech industry after the PC information industry. The competitive power of wireless communication mostly depends on the key components. Therefore, to establish the strong components industry is the most important development priority for Taiwan to enter into wireless communication industry.
The surface acoustic device is one of key components in the wireless communication industry, mainly used in the mobile phone, wireless lan (WLAN), global positioning system (GPS), cable modem and so on. The application scope is expanding continually, and the market opportunity is very promising.
This research is focused on surface acoustic wave industry. It uses SWOT analysis, including strengths, weaknesses, opportunities and threats, to analyze the company’s competitive power through four technology ability points – product development ability, process development ability, manufacturing ability and marketing ability. It also studies how to grasp business opportunities, eliminate threat, make good use of advantages and compensate weakness to build the competitive advantages for continuous growth in the fast-moving and competitive global market.
This research reveals that the key successful factors of the case company are vertical integration ability for technology, flexible and fast production capability, and management skills for process and quality. Meanwhile, we also provide technical suggestions to Taiwan surface acoustuic wave companies as a reference for future competitive strategies.
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