| Summary: | 碩士 === 國立交通大學 === 管理科學系所 === 95 === This research found to shorten mouse product development cycle time is the most outstanding item to enhance brand mouse product PLM effectiveness among all strategic alliances goals. Moreover, Product data re-use is the most significant PLM effectiveness item for the strategic alliances goals.
First of all, this research supposes the strategic alliances of a leading brand mouse and a big fashion brand. The steps of it begin with references collection for Product Life Cycle Management and Strategic Alliances. To quote the definition, development, and benefits of product life cycle management. Moreover, to give examples of the definition, reasons, and types of strategic alliances. To collect the leading brand mouse products development history, to define mouse products life cycle, and to analyze the product life cycle duration via interviews with brand mice product experts. Furthermore, to learn the product life cycle features of fashion goods via interviews with experienced fashion-lovers, in order to come out the elemental items of mice product life cycle management effectiveness and the strategic alliances target of leading brand PC mouse & big fashion brand. Last, this research demonstrates the research conclusions via a Quality Function Deployment table. It is a reference for coming researchers and brand mice company executives.
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