The Study on the Premium Promotion Strategy of Chained Convinence Stores
碩士 === 國立交通大學 === 經營管理研究所 === 95 === This study focused on the 1-month about premium promotions since August 2006, with the Top 4 Chained Convenience Store in Taiwan- OK, Hi-Life, Family Mart and 7-11. Conclusion of Study 1 A. The target groups: Female, Single, aged under 25, education degree belo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81561316556815070684 |