The effects of perceived crowding and sales promotion on impulse buying— hedonic shopping value as a mediator
碩士 === 國立交通大學 === 管理科學系所 === 95 === This research investigated some factors affecting impulse buying. It assumed that higher hedonic shopping value would induce a higher probability of impulse buying. The other hypotheses described that when there was a sales promotion, consumers’ hedonic shopping v...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/28488505487352558482 |