The long-term effects of price promotion on store- and national brands
碩士 === 國立交通大學 === 經營管理研究所 === 95 === In order to demonstrate the long-term interaction between brands, we apply the time series model, VAR, to analyze the Chicago Dominick's Finer Food Database. We chose 13 national brand products and 1 store brand product in bath tissue category. The result di...
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| Format: | Others |
| Language: | en_US |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37807124030987626454 |