| Summary: | 碩士 === 國立交通大學 === 經營管理研究所 === 95 === For whom the enterprises fight on earth? Since ancient times, from the dispute of lawsuit judgement, law science thought, to theory school, with the gradual progress of the times, the social values are changed. This study probes into the literature about the corporate social responsibility in these decades in U.S.A., on the basis of different time background, position, and value orientation, the intension and extension of corporate social responsibility are far from different scholars. And enterprises have their own ruler too. Long-term business activities shaped into common conviction, values, criterion and code of ethic, we call that is ‘corporate coulture‘. Is it different that the difference of the types of culture of enterprises to put forth effort in social responsibility fields? So, this study wants to probe that how enterprises with different corporate cultures regard with corporate social responsibility? And how enterprises exercise corporate responsibility wisely, and incorporate it into the management of enterprises strategically, it is an important topic of this study.
This study tries to integrate researches and views that domestic and international scholars have already published, and constructs a macroscopic theory structure of exhaustive but mutual exclusion. And use as six cases to proceed practice analysis, include Cisco, IBM, GAP, Intel, Starbucks, and Nike. The result of study is found:
1. Enterprises with 'adaptability culture', usually just begin to learn to face social responsibility under the forcing of social pressure, and have extremely high efficiency to reache the social responsibility goal.
2. Enterprises with ' mission culture', put emphasis on reaching the organizational goal, and depend on members to reach the goal extremely, so they regard responsibility strategy of 'the relationship of employee ' as the basic social responsibility input.
3. Enterprise with 'consistency culture', especially with honest, frugal and integrity characteristics, the leaders and executives set a good example with members' conduct, and become enterprises' whole behavior result in the end.
4. Enterprises with 'involvement culture', by the way of fully authorizing all partners, and let the executors, administrators and staffs promise their own work to some extent, and benefiting the social responsibility strategies are implemented in the world.
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